Tulum Real Estate Market Shift: Expert Insights & Challenges

A recent panel discussion highlighted the challenges and opportunities in Tulum's real estate market. The panel included Iliana Tello, Regional Commercial Director of Playa del Carmen at Luxed Premium Properties; Alessandra Luchetta, a real estate coach and trainer; Dave Romero, Director of Sales at Tulum Country Club; and Beatriz Gamboa, CEO of LAGO Real Estate.

Iliana Tello began by explaining the impact of Tulum's rapid population growth on the real estate market. In less than ten years, the population has tripled from 18,000 to over 60,000 residents. This surge has led to a 900% increase in real estate project development, highlighting a lack of infrastructure and significant challenges for the municipality. She noted, "Over the last five years, more than 200 projects have been planned with over 2 billion dollars invested, pushing the limits of an unprepared infrastructure."

Dave Romero shared a similar perspective, suggesting that Tulum is in a maturation phase, similar to other destinations like Cancun. He pointed out the government's lack of planning, as it granted permits without adequate control over projects and construction.

Alessandra Luchetta emphasized the market's focus on the luxury segment, sustainability, and certifications. She suggested that boutique-style projects offering unique experiences should be the focus. She added, "The premium market remains active, but it requires time for project conceptualization. It's essential to distinguish your project and align it with spiritual and emotional intelligence."