Medical tourism is a burgeoning industry in Cancún, with the potential to attract an estimated 25,000 patients annually to Quintana Roo. This growth is largely driven by the increasing demand for surgeries, particularly orthopedic and spine procedures, in countries like Canada. The COVID-19 pandemic has only intensified this need, creating new opportunities for destinations like Cancún.
The city is quickly becoming a popular destination for medical procedures, as evidenced by a Canadian patient who found relief from her mobility and pain issues at a local hospital. The high demand in countries like the United States, where the average cost of these surgeries can reach $150,000, has led to a growing interest in destinations like Cancún. The city offers high-quality medical services at a significantly lower cost.
Despite the evident potential of the medical tourism industry in the region, there are still untapped opportunities. The development and promotion of specific products and packages could attract more patients and fully capitalize on this market.
The rise of medical tourism among Canadian citizens presents a significant growth opportunity for Cancún and Quintana Roo. However, to capture this market segment and establish the region as a premier destination for quality medical care, clear and attractive strategies need to be developed.
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