Zafra also noted that May is a challenging month for tourism due to a significant decrease in visitors. However, a few years ago, they implemented a strategy of lowering their rates during this season. This has proven attractive for tourists, who take advantage of these promotions to visit the Mayan coast. As a result, hotels are able to maintain acceptable occupancy rates and generate income to cover operating expenses, payrolls, and taxes.
These promotions are crucial for preventing hotel closures due to lack of guests. This is especially important during weeks when there are no cruise ship dockings due to weather conditions. During these times, businesses that rely on cruise ship tourists, such as craft shops and restaurants, use this time to maintain their premises, make repairs, or restock with new merchandise.
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