“Maya Train Tourism Campaign Scores $378M – A Game-Changer Ahead!”

The Maya Train, a majority state-owned company, has launched a comprehensive tourism campaign worth 378 million pesos. This campaign is set to promote the Maya Train both nationally and internationally, across various media platforms.

The company has signed 125 contracts with various media outlets including television, radio, and digital platforms, as well as print media and bus advertising companies. These contracts were initiated in June and are part of the company's "We Are All Maya Train" campaign.

The campaign is divided into several segments, including "Environmental Awareness", "Maya History and Culture", "Paths of Development", "Maya Train System", and "Transformational Journeys". These segments aim to promote different aspects of the Maya Train and its surrounding culture and environment.

A significant contract was signed with "Presidente Digital" for international promotion. This contract, worth 29 million 895 thousand 271.81 pesos, includes the dissemination of images and stories related to the Maya Train.

The campaign will be promoted on various digital platforms including "Meta", "Google", "Tik Tok", and "Programatic". The promotion will run from June 12 to December 31 of this year.

Additionally, a contract was signed with "Discovery Networks Mexico" for 12 million 020 thousand 156.19 pesos. This contract includes 278 promotional spots on sports programming, entertainment events, and other shows on TNT, Space, Warner, and Discovery channels, running from June 12 to December 31.