Cancún is preparing for a significant influx of tourists during Holy Week, with over 1.29 million visitors expected. This is predicted to result in a hotel occupancy rate exceeding 83%, providing a substantial boost to the region's tourism and economic activity.
Bernardo Cueto Riestra, Quintana Roo's Secretary of Tourism, emphasized the region's ongoing consolidation as a leading destination in Mexico and the Caribbean. The economic impact of this surge in tourism could potentially exceed 1 billion dollars, thanks to both domestic and international visitors choosing the region for their holiday.
Cueto also dismissed rumors of a decrease in American visitors, asserting that Quintana Roo remains a top destination for this demographic. In the previous week alone, the region welcomed over 500,000 tourists, achieving an average hotel occupancy rate of 84.7% across the 12 destinations of the Mexican Caribbean.
In addition to its traditional beach and sun attractions, Quintana Roo is also promoting sports and adventure events to diversify its appeal and attract new visitors.
Quintana Roo's tourism success has been recognized in the "Best of Mexico 2025" awards, where it is a contender in seven categories. Cueto called on residents to vote for Quintana Roo's destinations and reiterated his commitment to further strengthening the region's position as a tourism leader.
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