Cancún's Playa Chac Mool is starting to see an influx of tourists, with its clear, sargassum-free waters and characteristic turquoise hue. The beach is a popular public spot for activities such as meditation, running, and reading.

"I love this beach because it's always clean and free of seaweed. Plus, it's so peaceful in the mornings," said Lourdes Ramos, a Mexico City native who has vacationed in Cancún more than five times.

Adding to the beach's appeal is a new mural that pays homage to Mayan culture. This contrasts with the recent Poseidon statue erected in Progreso, Yucatán. The mural, located in the hotel zone on Chac Mool Beach, is the work of artist and muralist Raúl Urbina. The central figure of the mural is Chac Mool, a Mesoamerican sculpture of a reclining figure holding a container, set against the backdrop of the sea.

According to the Federal Maritime Terrestrial Zone Management (ZOFEMAT) in Benito Juarez, the sargassum traffic light is green not only at Playa del Niño, but also at Las Perlas, Marlín, Ballenas, Delfines, and Coral beaches.

The Secretariat of Tourism anticipates attracting 2 million tourists during the summer season, which officially starts in the second half of July and ends on August 28. Last year, tourism brought in around $1.7 billion in revenue. This figure is expected to increase by at least 5% in 2024, reflecting the ongoing popularity of Mexican Caribbean destinations.