“Cancun’s First Hotel Celebrates 50 Years: A Tribute to Tourism Pioneer”

Cancun's first hotel, the 24-room Hotel Bojórquez, celebrates its 50th anniversary on Saturday, July 20th. The hotel was opened by Alberto Bojórquez Pérez, who will be honored at the event. This milestone marks half a century of the organized hotel industry in Cancun, a significant chapter in the region's tourism development.

Bojórquez Pérez's leadership played a crucial role in job creation, attracting foreign investment, and promoting Cancun as a tourist destination. His influence was instrumental in Quintana Roo becoming a state in October 1974. Alongside his wife, Delfina Bojórquez Patrón, he also established the Bojórquez Travel Agency, a renowned institution in both national and international tourism.

Bojórquez Pérez was a key figure in Cancun's tourism development. He initiated the first of five steps that transformed Cancun into the leading Latin American destination it is today, boasting over 100,000 rooms across Quintana Roo.

Originally a perfume merchant, Bojórquez Pérez was the first to invest in Cancun. He purchased a 200 square meter plot where he built his hotel and sold tours to local bays and beaches through his travel agency. His pioneering hotel and entrepreneurial vision set the stage for the region's tourism boom. By 1972, following his lead, the number of hotel rooms in the area had grown to 324.

Bojórquez Pérez's legacy extends beyond hotel construction. His ability to attract investment and promote tourism development has left a lasting impact on Cancun and Mexican tourism as a whole. The 50th anniversary of the organized hotel industry in Cancun not only celebrates the birth of a globally recognized tourist destination but also honors the entrepreneurial spirit and vision of a man who saw potential in Cancun's pristine beaches and decided to invest in its future.