Revolutionizing Agricultural Sales: Boost for Quintana Roo Farmers

Governor Mara Lezama Espinosa has announced a new initiative to bolster agricultural production in Quintana Roo. The plan involves the establishment of five storage centers in key production areas, which will facilitate the direct sale of produce such as lemons, pineapples, pitahayas, watermelons, and vegetables.

The initiative, orchestrated by the Institute of Social and Solidarity Economy (IESSOL), aims to create a more streamlined distribution system, eliminating the need for intermediaries. The scheme will also establish fair pricing policies, quality standards, and processes for becoming a distributor.

This new approach will create trade opportunities, guaranteeing purchases at fair prices for Quintana Roo's produce. The goal is to stimulate economic growth and social welfare in agricultural municipalities, in line with the New Agreement for the Welfare and Development of Quintana Roo.

Producers from José María Morelos, Felipe Carrillo Puerto, Lázaro Cárdenas, and Bacalar are participating in the initiative. As part of the scheme, more than 2,000 beneficiaries will receive training in cooperativism and horticulture.

Companies such as Soriana, DAC, and Marajá have been thanked for their involvement in the project. Their participation will diversify their supply chains, strengthen small producers, and create jobs in rural areas.

IESSOL director Perla Aguilar Lara highlighted the project's aim to benefit field producers, particularly those in Mayan communities. The initiative seeks to promote local trade and sustainable work, providing tools to aid integration into economic and social development.

The project recognizes the importance of farmers and their integration into markets to consolidate productive projects. It prioritizes those living in highly marginalized municipalities.

Erick Borges Yam, Mayor of José María Morelos, noted the significance of the project for local producers. For instance, the region's lemon production, estimated at 21,600 annual tons, will now be recognized as originating from Quintana Roo.

Luis Perea Pérez, a pineapple producer from Bacalar, praised the initiative for finally delivering on promises of a storage center. He said, "Now, we have someone who will commercialize, support, unload, and sell, and we producers can focus on what we do best: making the earth produce."

Axel Romero, deputy director of fruits and vegetables at Grupo Soriana, expressed the company's interest in working with Quintana Roo producers and bringing their products to stores in Quintana Roo and Yucatán. He said, "If we are all productive, we will be able to grow."

The initiative is part of the New Agreement for the Welfare and Development of Quintana Roo, promoted by Governor Mara Lezama. It has garnered participation from the main fruit and vegetable producers from the municipalities.