The 'Holbox Sargasso-Free' campaign has been initiated to draw tourists to the island's pristine beaches. The campaign regularly shares photos of the clean beaches to dispel any misinformation and highlight the ongoing efforts to maintain their cleanliness. Christian Stenta, Vice President of the Holbox Hotel Association, clarified that while the island is not impacted by the arrival of Sargasso seaweed, tourism experiences a drop of up to 20% when the seaweed starts to appear on the beaches of Quintana Roo.

Contrary to popular belief, a significant amount of seaweed does not reach the island, hence the need for the campaign. "Currently, our beaches are spotless, devoid of any Sargasso, which gives us a competitive edge in attracting more vacationers. Each hotel is also doing its part to inform our guests and customers about the positive situation," Stenta said.

Stenta further explained that the island benefits from a natural Sargasso barrier, shielding it from the seaweed influx that affects the Riviera Maya, where authorities are also working to keep the beaches clean. The Holbox Hotel Association is collaborating with the Ministry of Tourism to enhance the reach of this campaign, which will continue throughout the peak Sargasso season, encouraging travelers to share their experiences.

Holbox boasts 109 accommodation centers with approximately 1,666 rooms and is easily accessible from Cancun, with services like ADO providing transportation to Chiquilá and other private transporters. "We observed a decrease in visitors due to the Sargasso issue, which led us to launch this campaign this year. Our goal is to maintain positive occupancy rates from both national and international tourists, especially as the summer season approaches. We aim to entice travelers with the stunning beauty of our island," Stenta added.