Tourism Funds Diverted to Defense: Hotel Industry Outrage!

The tourism industry in Quintana Roo, Mexico, is expressing concern over a proposal to redirect funds from the Non-Resident Right (DNR) to the National Defense Secretariat (Sedena). This move is seen as a mistake by many in the industry, despite the successful promotion efforts of the Quintana Roo Tourism Promotion Council (CPTQ).

Beatriz Tinajero, President of the Association of Hotels of Cozumel, warns that if this proposal is approved, each state will be left to fend for itself in terms of tourism promotion. Many states may struggle with this responsibility. Tinajero asserts that at least a portion of the DNR funds should be allocated towards promoting and enhancing the global reputation of Mexico as a tourist destination.

Tinajero points out that the proposed redirection of funds could be particularly harmful to less popular destinations. She notes that many locations contribute to the lodging tax, but the funds are not always used effectively. Having a national fund for promotion has been crucial for positioning both the country and various destinations, including the Mexican Caribbean.

Promotion, Tinajero emphasizes, is key to keeping destinations top of mind for potential tourists. Effective promotion begins at the national level, then focuses on specific regions and destinations. Without country-wide promotion, the overall image of Mexico as a tourist destination could suffer.

Hoteliers had hoped that the new government would help to restore and enhance Mexico's global tourism presence. Tinajero expresses disappointment that the impact of these changes, which will be felt in the medium to long term, is not immediately apparent to those making the decisions.