“Travel Alert: Extreme Heat Wave Hits Quintana Roo!”

Hotel owners are issuing warnings to tourists about the impending "heat dome" – a weather phenomenon expected to bring temperatures above 45 degrees to a large part of the country, including Quintana Roo, for several days or even weeks.

"The heat will be quite intense, so we're urging hotels to remind their guests not to take it lightly," said Alejandro Cañedo, a representative from the Association of Hotels and Motels of Holbox. As a precautionary measure, hotels are providing guests with moist towels to help them cool down.

Guests are also being advised to stay in the shade as much as possible and to seek medical help if they feel unwell due to overexposure to the sun.

Jesús Almaguer Salazar, president of the Association of Hotels in Cancun, Puerto Morelos, and the Continental Zone of Isla Mujeres, echoed these sentiments. "We are very aware of the sweltering heat," he said, recommending that guests be mindful of sunbathing and heed any advice from local authorities.

The president of the Caribbean Hotel Council also noted that the Quintana Roo Tourism Promotion Council's (CPTQ) campaign to promote the Mexican Caribbean New Era abroad is progressing well. "We are showcasing all the attractions we have across different destinations, giving us a significant advantage in competing with the entire Caribbean," he said.

The goal, he added, is for the campaign to reach a global audience, starting with the country that is their biggest source of foreign tourism.