Mexico's hotel occupancy rate saw an increase to 61% in the first quarter of 2024, marking a 0.1 percentage point rise compared to the same period in 2023. This report comes from Miguel Torruco, the head of Mexico's Ministry of Tourism (Sectur).

Data collected from 70 different tourist locations across the country by the DataTur platform revealed that 27.1 million tourists visited Mexico between January and April. Of these visitors, 19.2 million were domestic tourists, making up 70.7% of the total, while the remaining 7.9 million were international tourists, accounting for 29.3% of all tourism in the country.

Cities saw 15.5 million tourists staying in hotel rooms, while beach resorts welcomed 11.6 million tourists during the first four months of 2024. The increase in hotel occupancy comes as Mexico, one of the top 10 most visited countries globally, announced a 6.4% annual growth in the number of international tourists in the first quarter, with tourism revenue also increasing by 8.2%.

Beach Occupancy Hits 70.4%

Sectur also revealed that beach resorts alone saw an occupancy rate of 70.4% in the first quarter. In contrast, city destinations had an occupancy rate of 52.4% during the same period.

The tourist hotspots with the highest occupancy rates were Playacar (92.4%), Nuevo Nayarit (85%), Akumal (83.6%), Cabo San Lucas (81.7%), Cancun (80.3%), and Playa del Carmen (79.5%).

Throughout Mexico, the average number of occupied rooms increased by 0.3% to 265,751 units compared to the same period in 2023. Of these, 145,458 were in beachfront locations and 120,239 were in cities.

In the first four months of 2023, the average number of available rooms reached 436,006, a 0.2% increase compared to the same period in 2022. Mexico was the sixth most visited country in the world in 2022, partly due to the flexible health measures implemented in tourist areas during the Covid-19 pandemic.