Celebrate 100 Years of Noche Buena Beer with Special Festivities

The holiday season brings with it the 100th anniversary of Noche Buena beer. To mark this milestone, the beer brand is unveiling special packaging and a series of unique activities that honor its rich history. Noche Buena, a symbol of love and unity in Mexico, is celebrating a century as the flavor of the season.

The beer's legacy began in 1924 when German brewmaster Otto Neumaier arrived in Orizaba, Mexico. His passion for beer became a family tradition that has been passed down through generations. In 2024, the brand is honoring its centenary with activities that highlight its significance in Mexican culture. The celebrations include commemorative packaging, a social media campaign, outdoor advertising, limited edition items like the iconic Bohemia family glasses with a 100-year design, and a vintage merchandise collection featuring record players, cameras, and coolers.

A Blend of Tradition and Innovation

Noche Buena has won over millions of Mexicans with its unique flavor, a perfect blend of tradition and innovation that has endured for 100 years. The brand, which started as the Neumaier family's "house reserve", became the first Bock-style beer in Mexico in 1938. It has maintained its quality and essence, becoming a favorite for seasonal celebrations and December festivities. The beer's popularity and growth across the country can be attributed to the curiosity and affection Mexicans have shown towards it since its inception.

Noche Buena has become a staple of the holiday season, featuring in family dinners, toasts among friends, and moments that underscore the importance of togetherness. The centenary will be celebrated with high visibility outdoor events, including Christmas tree installations at Mexico City's International Airport. Major newspapers will also feature pages with an exclusive design that can be reused as gift wrap, encouraging creativity and recycling. Limited edition items, perfect for collectors and fans of the brand, will be available through promotions when purchasing Noche Buena products and participating in social media.

"Noche Buena is synonymous with love and tradition, and this is what has given it a special place in Mexican culture. Celebrating its 100 years reminds us that Noche Buena is more than a beer, it is the heart of our gatherings and the signature taste of the season that brings together different generations around the table", said Alexa Helena López, Brand Manager of Bohemia.

With a legacy that spans a century, Noche Buena invites both loyal and new consumers to join in the grand celebration. This year, the limited edition items and exclusive activities marking the 100 years will provide the perfect way to toast and share unforgettable moments with friends and family, all while enjoying the authentic taste of the season.