The global tourism industry is highly competitive, with over 300 top destinations vying for visitors. Among them is Cancún, a popular destination that could risk falling behind without sufficient support and strategic planning from relevant authorities and organizations. This cautionary message was delivered by Julia Simpson, the President and CEO of the World Travel And Tourism Council (WTTC), during a press conference in Cancún.

Simpson shared recent data on the impact of travel and tourism globally and nationally, with a particular focus on Cancún. She noted that despite the leading role of Mexican destinations, nothing is guaranteed in today's competitive tourism landscape. Without proper support, these destinations may lose their appeal. During her visit, Simpson plans to discuss potential strategies with the private sector, the governor, and the Secretary of Tourism to maximize the tourism potential of the region.

According to Simpson's latest economic impact report, 2024 is predicted to be a record-breaking year for travel and tourism, contributing $11.1 trillion to the global economy. This represents a 7.5% increase from the peak levels seen in 2019. In other words, for every $10 generated globally, one dollar comes from the travel and tourism sector.

For Mexico, tourism is expected to contribute $264 billion to the national GDP this year, nearly a 3% increase from pre-pandemic levels in 2019. By the end of the year, the sector is projected to provide 7.56 million jobs in the country.

So far this year, Cancún has seen a 9% increase in international arrivals compared to last year. The most significant growth has come from the United States with a 10% increase, Canada with a 20% increase, and Argentina with a 10% increase.