A recent survey reveals that over 90% of neurodivergent individuals and their caregivers in the United States are planning to travel for at least one night in 2024. This study was conducted by Hyatt, a hotel chain, in partnership with KultureCity, a non-profit organization that focuses on sensory accessibility and acceptance for people with invisible disabilities.

The survey aimed to understand the unique challenges faced by neurodivergent individuals. It serves as a starting point to increase awareness about this growing demographic and how the hotel industry can better accommodate their needs.

According to the study, nearly 70% of caregivers and more than half of neurodivergent travelers are willing to disclose their neurodivergent status during the hotel booking process to ensure better service. This percentage rises to 75% among neurodivergent business travelers.

The study highlights that one in four people in the United States has a sensory need or an invisible disability, including conditions such as Autism Spectrum Disorder, dyslexia, and Attention Deficit Disorder. It proposes several measures that hotels can take to better serve this population. These include training staff to understand and include neurodivergent individuals, equipping employees to accommodate those with sensory sensitivities, and enhancing guest experience by providing headphones or stress relief tools. The study also suggests using accurate visuals to help guests know what to expect upon arrival.

The survey found that over 50% of neurodivergent respondents would appreciate more visual designs of properties, such as 3D virtual tours and floor plans, to enhance their travel experience. Room location and type are also crucial factors for this demographic, with 60% of caregivers stating that preassigned rooms could improve the check-in experience.