Tulum Airport Sparks Surge in American Tourism to Quintana Roo’s Southern Zone

The southern region of Quintana Roo, including popular tourist destinations like Chetumal, Bacalar, and Majahual, has seen a significant increase in visitors from South America, Europe, and Asia up until 2023. However, it wasn't until 2024 that the area began to see an influx of tourists from the United States, a demographic they had previously struggled to attract.

This increase is largely attributed to new direct flight routes offered by several American airlines to Tulum's international airport. Additionally, promotional campaigns highlighting the area's attractions have also played a significant role, according to Raúl Andrade Angulo, the president of the Central and Southern Quintana Roo Hotel Association.

"The southern zone is seeing a surge in North American visitors to its main destinations, which is resulting in very positive numbers for tourism service providers," Angulo said. "In April alone, we saw an 18% increase in tourists from the United States, who are primarily interested in Bacalar, but also consider Majahual and Chetumal due to their close proximity. The increasing number of flights from Tulum's international airport is bringing high-value tourism, which greatly benefits the region."

According to the Hotel Association's data, foreign tourist arrivals in the south remained above 60 percent in the first quarter of this year, with at least 19% being North American visitors. With summer approaching, these figures are expected to rise even further, especially with the introduction of flights from Canada to Tulum's international airport.

While this increase in tourism is extremely positive, Angulo emphasized the importance of restoring air connectivity at Chetumal's international airport. This would allow for a larger volume of international and domestic travelers, positively impacting all sectors, but particularly the hotel industry.

"We haven't stopped pushing for the restoration of the connectivity that existed before the pandemic," Angulo concluded. "Seeing the improved influx of international tourists from Tulum's airport, we believe it would be even more beneficial if flights to Chetumal were available. This would reduce travel times and costs, so we will continue to work towards making this a reality."