He added that while low seasons are a regular occurrence in the industry, this year's drop in occupancy and rates has hit them particularly hard. This is due to the additional pressures of rising costs and inflation.
Arjona pointed out that prices are dictated by supply and demand. The presence of vacation rentals offering very low rates makes it difficult for them to adjust their prices. Instead, they have to adapt to the prevailing market forces.
He also noted that operating costs for vacation rentals are not the same as those for small hotels. Costs such as payroll, salary increases, vacations, and other benefits impact small hotel owners differently than other small accommodation providers.
Arjona also highlighted that federal, state, and municipal taxes have increased by 25 to 30% compared to previous years. "It's the accumulation of these factors that create a heavier burden for the small business owner," he said.
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