Tourists Outraged by $70 Water Cans at Tulum’s Jaguar Park

Tulum, Quintana Roo — A family of tourists from Querétaro has publicly denounced the steep prices of basic goods at Tulum’s Jaguar Park, including a 355-milliliter can of water sold for 70 pesos (approximately $3.50 USD). The visitors, who had hoped to enjoy the coastal destination, expressed frustration over what they called "exploitative" pricing, prompting them to cut their visit short and seek alternatives in Playa del Carmen.

"Unbearable" Costs for Families

Monserrat Reyes Palacios, a mother who visited the park with her children and niece, described the experience as deeply disappointing. "It was unpleasant to pay such an abusive overprice for something as essential as water," she said. The family noted that prices varied across vendors within the park, with some charging 50 pesos ($2.50 USD) for the same product—still prohibitively expensive for larger groups needing multiple liters to stay hydrated in the heat.

Reyes Palacios also criticized the park’s infrastructure, alleging that free drinking water stations installed at beach entrances were nonfunctional, forcing visitors to purchase overpriced beverages. "It’s clear this is a scheme between the park administration and vendors," she asserted.

A Shift from Past Visits

The family recalled visiting the same beaches two years prior, before the area was managed by Jaguar Park, and noted a stark contrast in affordability and atmosphere. "Back then, it wasn’t this inaccessible," Reyes Palacios said. While they supported the park’s environmental measures, such as banning single-use plastics, they condemned what they perceived as profiteering.

"Most visitors here are foreigners, and with the free water stations out of service, it’s obvious they’re pushing people to buy these exorbitantly priced items," she added. The family ultimately left for Playa del Carmen, where they found food and drinks more reasonably priced.

No Plans to Return

Reyes Palacios vowed never to revisit Jaguar Park, citing the financial strain and lack of alternatives for hydration. "The environment has changed completely," she said. "It’s a shame because this was once a place where families could enjoy themselves without such burdens."

The incident highlights growing concerns among tourists about affordability in Tulum’s increasingly commercialized attractions. Jaguar Park, which has drawn attention for its eco-tourism initiatives, now faces scrutiny over its pricing policies and visitor accessibility.