“Elevate Tulum Avenue: Artisans Call for Cultural Events to Drive Sales”

An elderly woman in traditional dress weaving colorful textiles on a wooden loom in a rustic setting with handmade crafts hanging around.

Tulum, Q. Roo.- Artisans on Tulum Avenue are facing a slump in sales during the off-peak season. They are appealing to local authorities to host cultural events to draw in both domestic and international tourists, hoping to increase their revenue.

Noé Jiménez, a local vendor, highlighted that Tulum Avenue is known for its dynamic blend of commerce and culture in the city center. He stressed the importance of capitalizing on these features to attract tourists from all over.

Jiménez acknowledged that it's typical for sales to fluctuate throughout the year. However, he emphasized the need for strategies to stimulate tourism and, in turn, their income.

"The economic climate has been progressively difficult for us. We need events that will invigorate Tulum Avenue and draw in visitors eager to explore and buy our unique crafts," he said.

Diego Hau, another local merchant, suggested that the idea of hosting cultural events would not only boost artisans' sales but would also be advantageous for restaurant owners, hoteliers, and other service providers.

Hau stressed that these events would also enhance the tourist experience in the municipality, showcasing the region's rich cultural heritage, including its history and Maya roots.

"Tulum Avenue is more than just a shopping destination; it's a hub where history, culture, and creativity intersect. With cooperation from the authorities and support from the community, we can improve the low visitor periods and stimulate our local economy," he said.

In conclusion, they agreed that activities such as craft fairs, local art exhibits, folkloric performances, and food festivals would not only attract more tourists but also foster a deeper appreciation for Tulum's cultural diversity.


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