US-Mexico Tourism: Future Amid Tensions Summarized

Amidst the ongoing tensions between Mexico and the United States, primarily over migration and economic issues, questions arise about the future of tourism in Mexico, a significant contributor to the country's economy. However, Josefina Rodríguez Zamora, head of the Ministry of Tourism, reassured that the bilateral relationship would remain unaffected. The US, she said, would continue to be the primary source of tourists for Mexico.

The United States is our main tourist market, and we are seeing a positive trend. We estimate a 5 percent increase in American tourists, said Rodríguez Zamora. She also revealed plans to expand tourism from the US to more cities in Mexico. We aim to diversify our offerings, focusing on cultural routes that lead to the heart of the country. Tourists show great interest in our cuisine, a key aspect of our culture.

Rodríguez Zamora dismissed concerns that violence in Sinaloa would deter tourists from visiting the state or other parts of the country. She insisted that no tourists have been affected and highlighted an initiative generating new experiences for visitors. She also pointed out the need to explore emerging markets, such as Asia. During the event, Rodríguez Zamora shared the Ministry's work plan, the achievements of the first 100 days, and the goal of making Mexico one of the top five most visited countries in the world.